MANILA, Philippines — In an era where organizational leaders increasingly grapple with the dual challenges of driving strategic growth while supporting employee well-being, a Manila-based consulting firm is pioneering an integrated approach that treats these traditionally separate functions as complementary forces.
OneFLOW Strategic Consulting and Advisory, the evolution of FLOW Entrepreneurship Organization Philippines, Inc., officially launched its rebrand this week with a mission that challenges conventional consulting wisdom: that lasting organizational success requires the simultaneous alignment of strategy, talent development, and holistic employee support.
The transformation reflects a broader shift in how organizations—particularly those led by women—are reconceptualizing the relationship between business strategy and human capital in the post-pandemic workplace.
Leading this evolution is founder and Chief Empowerment Officer Reina Pelayo-Lino, MBA, whose unique background spans in strategy development and programme management. As the former Head of Ateneo School of Government (ASOG) Executive Education Program and Host of The New Channel (TNC), Pelayo-Lino brings an unusual perspective to organizational consulting—one shaped by both academic rigor and the storytelling instincts of a seasoned development practitioner.
"Traditional consulting often treats workforce development and employee assistance as separate line items," Pelayo-Lino explained in an interview from her Manila office. "But what we've learned, particularly through the challenges of recent years, is that organizations succeed when these elements flow together as one integrated system."
This philosophy is reflected in the company's name, OneFLOW Strategic which represents the integration of previously siloed organizational functions into a cohesive, strategic, and inclusive approach.
OneFLOW Strategic’s approach reflects a growing trend among women-founded consulting firms to bring more holistic perspectives to traditionally male-dominated strategic consulting. Industry data shows that women-led consulting firms are twice as likely to integrate employee well-being metrics into planning and execution compared to their male-led counterparts.
The firm serves clients across public, private, and nonprofit sectors, with particular strength in the Philippine market's unique organizational culture, which traditionally emphasizes relationship-building and collective well-being alongside business performance.
"The consultancy services provided focused on business development to help the business grow and expand," said Myra Tacorda CEO of MEDIKA SERVICES AND GLOBAL ASSISTANCE INC. who has worked with OneFLOW Strategic. "(It also provided us) strategic management for planning and decision-making to achieve long-term goals, AI Era transition for guidance on adapting to and leveraging artificial intelligence, development of a sustainable business model focused on long-term environmental and social responsibility, and enhancement of corporate social responsibility.”
The rebrand comes at a time when organizations worldwide are reassessing the relationship between employee well-being and business performance. Recent research indicates that companies that integrate workforce development and employee support programs are 58% more likely to surpass their revenue goals — and are 162% more likely to significantly exceed them — compared to peers with only basic or emerging data practices (MuchSkills, 2025).
Pelayo-Lino's diverse background proves particularly valuable in this environment. "My years working with multi-sector industries taught me that the most compelling stories are those that connect individual experiences to larger systemic changes," she said. "That's exactly what we're doing with social impact consulting—showing how individual employee flourishing connects directly to people and purpose for strategic success."
OneFLOW Strategic model challenges the boundaries of traditional consulting categories. While most firms specialize either in strategy or human resources, It positions itself at the intersection, arguing that this integration is essential for sustainable organizational growth.
The firm's client work spans major organizational transformations, leadership development initiatives, and what they term "strategic wellness programs"—employee assistance offerings designed to directly support business objectives rather than operating as separate HR functions.
"We're not trying to be everything to everyone," Pelayo-Lino clarified. "We're being very specific about this integration point—where strategic planning meets human development. That's where we see the greatest untapped potential in most organizations."
With the official launch, OneFLOW Strategic plans to expand beyond the Philippine market, targeting Southeast Asian organizations dealing with similar challenges around balancing growth ambitions with employee well-being in increasingly complex economic conditions.
The firm's integrated approach may prove particularly relevant within the region's small and medium-sized business sector, where traditional values concerning employee care frequently conflict with contemporary planning methodologies."What we're offering is a way for organizations to honor their people-centered values while still driving ambitious outcomes," Pelayo-Lino concluded. "It's not an either-or choice—it's a both-and opportunity."
As OneFLOW Strategic officially launches its new identity, it represents a broader evolution in consulting—one where the artificial boundaries between strategy and human development are dissolving in favor of more integrated approaches to organizational excellence.
The firm's success in bridging these traditionally separate domains may signal a new direction for organizational consulting, particularly as post-pandemic realities continue to reshape expectations around workplace strategy and employee support.